Pontefract’s Christmas lights were on their last legs and the Wakefield Borough Council were researching alternative ways of funding the replacement of the lights. Several local Companies were approached about the possibility of funding and after months of consultation Haribo UK, who are the largest employer in the area, were selected.
Several Festive Lighting Companies were asked to submit their designs and costs and LITE were selected due to the innovative designs and competitive nature of the submission. It was imperative that the Haribo brand and corporate identity was followed to the letter and LITE worked hard throughout the entire process to ensure that everything was approved by Haribo designers. Three dimensional sweets were reproduced in lights that faithfully replicated each rec- ognisable sweet in terms of not just shape and colour but proportions. This also included cross street displays with ”Merry Christmas from Haribo” messages as well as features including the famous Bear logo.